Internet Leads

Pros

  • In most cases you receive a full credit application on each lead.
  • Leads are received in real-time.
  • In most cases you get an email address from each lead.

Cons

  • Very pricey.
  • You run into people who are not in the market for a vehicle.
  • Leads are not always exclusive.
  • As opposed to a trigger lead, internet leads are of people who were not physically in a dealership so they might not be as serious a buyer as a trigger lead.
  • Because you are spending more money per lead you are contacting less people.