With all the new technology and cutting edge techniques of marketing it's important to be ahead of the game and have the latest and greatest advertising plan in place, but it's also important to spend your budget wisely. Most people are usually divided when it comes to making a decision on how to spend those advertising dollars.

The popularity of trigger leads has rapidly increased over the past 3 years as more and more dealers are becoming aware and educated on them. They offer the latest marketing technology in the industry to let dealers know about consumer buying activity in their area. On the flip side, internet leads have been around since the dinosaurs, they offer more information on each lead, and dealers are comfortable and familiar with them.

SPDS is here to fill you in on the Pros and Cons of using Trigger Leads versus using Internet Leads, and whether putting a trigger lead system in place is the right choice for your dealership.