Subprime Trigger Leads

Subprime trigger lead campaigns are effective special finance marketing tools for targeting non-prime auto shoppers. They target customers that are in the market today, significantly improving a dealer’s units sold!

Our auto leads and special finance campaigns provide dealers with custom direct mail pieces targeting fresh shoppers! Customer data comes direct from the credit bureaus in order to see who was out shopping for a vehicle with the last 24 hours. You choose your target location, distance, credit score range (FICO score) and we do the rest!

The good news… our trigger lead response rates have in most cases surpassed a 6% close rate (visit lead calculator). Our special finance automotive direct mail programs are a winner for any dealer with the ability to finance these types of buyers.

Benefits of our Special Finance direct mail campaigns include:

• Successful, cost-effective automotive trigger leads
• Extremely targeted for optimal effectiveness
• Custom lead management CRM tracking and reporting
• Equifax, Transunion and Experian credit data
• Compliant with all fair credit reporting act guidelines
• Filtered by credit scores, distance and location
• 24/7 lead support and vanity website
• No long term contracts

How Triggers Work

Trigger Process

Pricing Plan

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